Google has officially launched its next generation of hardware, headlined by the new Pixel 10 pro series, at the Made by Google 2025 event in New York. The showcase, hosted by Jimmy Fallon, revealed a full slate of products including the Pixel Watch 4, Pixel Buds 2A, and a significant expansion of its on-device Gemini AI capabilities.
The event emphasized a playful, talk-show format, moving beyond traditional tech announcements to highlight new features across Google’s ecosystem with a focus on practical user benefits and enhanced durability.
Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL Launch with Tensor G5
The core of the announcement was the new Pixel 10 series of smartphones. The lineup consists of the base Pixel 10, the Pixel 10 Pro, and the larger Pixel 10 Pro XL. All three models are powered by the new Tensor G5 chip, which Google promises delivers significant gains in both performance and power efficiency.
A standout feature for the standard Pixel 10 is the addition of a new dedicated 5x telephoto lens within its camera bar, a feature previously reserved for Pro models. Preorders for these models began immediately, with availability set for August 28.
Pixel 10 Pro Fold Introduces Durability to Foldables
In a major step for foldable phones, Google announced the Pixel 10 Pro Fold with an IP68 rating for dust and water resistance. This addresses a key weakness in previous foldables by protecting the hinge and internal components from particulates like sand. The device is available for preorder now, with a scheduled release date of October 9.
Pixel Watch 4 Integrates Gemini for Advanced Health Tracking
The Pixel Watch 4 was unveiled with new health and safety features. It introduces real-time workout guidance and can auto-detect workouts retroactively. Crucially, it is the first smartwatch capable of detecting a loss of pulse and automatically contacting emergency services.
Integration with Gemini allows for natural voice interactions, and the watch includes emergency satellite texting for out-of-range scenarios. It is also available for preorder with an October 9 release date. For more on wearable technology trends, see this report from the Consumer Technology Association.
New Pixel Buds 2A Offer Affordable Noise Cancellation
Rounding out the hardware announcements, Google introduced the Pixel Buds 2A. Priced at $130, these earbuds offer active noise cancellation (ANC) in a lighter, more affordable package than the Pro model. They feature a twist-to-adjust stabilizer for a secure fit and are available for preorder in hazel and iris colors, shipping on October 9.
Existing Pixel Buds Pro 2 owners will also receive a feature update enabling gesture controls, like answering calls with a nod, and enhanced adaptive audio.
Magic Cue and the Future of Gemini AI
A key software highlight was Magic Cue, a new Gemini-based feature that acts as a proactive assistant. It scans your local messages, emails, and photos to surface crucial information like flight times or reservations. Importantly, it processes this data on-device to maintain user privacy.
Google executives also teased more advanced “agentic” AI features coming later this year, such as the ability for Gemini to plan complex events like group dinners autonomously.
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